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Show Up. Sound Like Yourself.
A practical workbook for executives and founders who want to build authority online — without sounding like a press release.
$47 · Instant PDF Download
About This Kit
You have years of hard-won expertise. Opinions that could shift how people in your industry think. Stories that would make someone feel less alone in the work they're doing.
But somewhere between knowing what to say and actually saying it, most executives go quiet. Not because they lack substance — because they lack a system.
This kit is that system. In 90 minutes, you'll have a defined voice, three content pillars, a posting cadence you can actually keep, and 30 prompts ready to use across any platform.
What's Inside
Section 01 — Voice Definition Worksheet Your voice isn't your job title. It's the specific way you see your industry — the lens you bring, the things you notice that others miss. This section helps you find it and put it into words. Includes a point of view statement prompt, voice tone selector, one-sentence brand framework, and audience definition exercise.
Section 02 — Content Pillars Template Three pillars is enough. One is your expertise. One is your perspective. One is your human side. Together they make you memorable and consistent — without boxing you in. Includes a three-pillar naming framework, content mix ratio guide, signature formats selector, and topic brain dump exercise.
Section 03 — 30 Ghostwriting Prompts Thirty prompts across three categories: expertise, perspective, and human stories. Use them as first lines, frameworks, or jumping-off points. They never expire — check them off as you use them and cycle back through.
Section 04 — Posting Cadence Guide: Consistency beats volume every time. This section gives you a realistic weekly schedule, platform-specific reminders, and space to commit to a cadence you can hold for 90 days before raising the bar.
Bonus: The Long Game Article + Minimum Viable Presence Checklist A full-length essay on why personal branding takes longer than you think — and why that's actually good news. Plus an 18-point checklist to audit your current presence before you build anything new.
This kit is for you if:
You're an executive, founder, or senior leader who knows you should be more visible online — and are finally ready to do something about it
You've started and stopped posting because you didn't know what to say or how often to say it
You want to sound like yourself — not like a press release, not like everyone else in your field
You're willing to put in 90 minutes to build something you'll actually use
By the numbers: 90 minutes to complete · 30 ready-to-use prompts · 3 content pillars · 1 voice, unmistakably yours
$47 · Instant PDF Download · Fill digitally or print
Show Up. Sound Like Yourself.
A practical workbook for executives and founders who want to build authority online — without sounding like a press release.
$47 · Instant PDF Download
About This Kit
You have years of hard-won expertise. Opinions that could shift how people in your industry think. Stories that would make someone feel less alone in the work they're doing.
But somewhere between knowing what to say and actually saying it, most executives go quiet. Not because they lack substance — because they lack a system.
This kit is that system. In 90 minutes, you'll have a defined voice, three content pillars, a posting cadence you can actually keep, and 30 prompts ready to use across any platform.
What's Inside
Section 01 — Voice Definition Worksheet Your voice isn't your job title. It's the specific way you see your industry — the lens you bring, the things you notice that others miss. This section helps you find it and put it into words. Includes a point of view statement prompt, voice tone selector, one-sentence brand framework, and audience definition exercise.
Section 02 — Content Pillars Template Three pillars is enough. One is your expertise. One is your perspective. One is your human side. Together they make you memorable and consistent — without boxing you in. Includes a three-pillar naming framework, content mix ratio guide, signature formats selector, and topic brain dump exercise.
Section 03 — 30 Ghostwriting Prompts Thirty prompts across three categories: expertise, perspective, and human stories. Use them as first lines, frameworks, or jumping-off points. They never expire — check them off as you use them and cycle back through.
Section 04 — Posting Cadence Guide: Consistency beats volume every time. This section gives you a realistic weekly schedule, platform-specific reminders, and space to commit to a cadence you can hold for 90 days before raising the bar.
Bonus: The Long Game Article + Minimum Viable Presence Checklist A full-length essay on why personal branding takes longer than you think — and why that's actually good news. Plus an 18-point checklist to audit your current presence before you build anything new.
This kit is for you if:
You're an executive, founder, or senior leader who knows you should be more visible online — and are finally ready to do something about it
You've started and stopped posting because you didn't know what to say or how often to say it
You want to sound like yourself — not like a press release, not like everyone else in your field
You're willing to put in 90 minutes to build something you'll actually use
By the numbers: 90 minutes to complete · 30 ready-to-use prompts · 3 content pillars · 1 voice, unmistakably yours
$47 · Instant PDF Download · Fill digitally or print