I help founders and executives shape a clear brand story and communicate it with confidence.

Brand Marketing Manager. Content Strategist. Senior Writer. Your Personal Brand Champion.

I've spent the better part of a decade helping people find the words for work they're proud of.

That started with CareerPathWriter, a personal branding consultancy I built from scratch, where I partnered with hundreds of professionals navigating career pivots, promotions, and fresh starts. It taught me that the hardest part of telling your story isn't the writing. It's figuring out what's actually worth saying.

From there I brought that same instinct into brand marketing, most recently as Brand Marketing Manager and Senior Writer at MyNextSeason, an executive advisory firm where I built a LinkedIn presence from zero, ghostwrote thought leadership published in HR Executive, and helped C-suite executives find language worthy of the careers they'd spent decades building. Along the way I learned what it means to market to people who can smell inauthenticity from a mile away and how to create content that earns attention instead of demanding it.

Brand Anew is where all of that comes together. I work with individuals and small businesses who have something real to say and need help saying it well—whether that's a LinkedIn presence that finally feels like them, a content strategy with actual teeth, or thought leadership that opens doors.

I believe good marketing starts with a human truth. The rest is just craft.

When I'm not writing, I'm raising two boys and a very enthusiastic English Springer Spaniel named Bo in Raleigh, North Carolina, a long way from my Upstate New York roots but home in every way that counts.