I help founders and executives shape a clear brand story and communicate it with confidence.
Brand Marketing Manager. Content Strategist. Senior Writer. Your personal brand champion.
My innate passion? Shaping marketing strategy and storytelling that sticks. I map digital content across channels and help executives find the right language to capture decades of impact, bringing energy, precision, and purpose to the work along the way.
I specialize in translating creative vision into clear, compelling narratives that feel human and relatable…even in an AI-driven era. With a foundation in brand positioning, executive branding, and content strategy, I connect message to meaning, so every word earns its place.
Before joining MyNextSeason—first as Senior Writer and now as Brand Marketing Manager—I founded CareerPathWriter, building the business from the ground up. Partnering with hundreds of clients across industries, I developed a distinctive brand that stood out in a crowded Etsy marketplace. That experience sharpened my instinct for storytelling that captures attention, builds trust, and resonates across audiences.
I remain committed to continuous learning and hold certifications in HubSpot Content Marketing, HubSpot Digital Marketing, and Google Digital & E-commerce Marketing. I earned my BS in Business Economics with a concentration in Marketing.
Proud of my Upstate New York and RVA roots, I now call another East Coast capital—Raleigh, North Carolina—home, where I live with my husband, our two boys, and our English Springer Spaniel, Bo.