The Process
Start with Clarity
Every engagement begins by creating shared understanding. We take time to step back, ask the right questions, and make sense of what’s already there—before jumping to solutions. This ensures the work is grounded in reality rather than assumptions and aligned with what truly matters.
Focus on What Matters Most
Rather than trying to do everything at once, we prioritize. Together, we identify the few decisions, messages, or actions that will make the greatest difference right now—bringing focus and momentum without unnecessary complexity.
Work Thoughtfully and Transparently
We don’t believe in strategy that lives in a deck. Every engagement ends with clear guidance clients can actually use—language, frameworks, and next steps that support confident execution long after the project is complete.
The Goal
The goal isn’t more marketing. It’s clearer thinking—and better decisions that follow.
Content Direction Sprint
Content Direction Sprint
Best for: teams posting inconsistently or without a point of view
What’s included
Content pillars (what you talk about + why it matters)
30-day post roadmap (topics + angles, not just ideas)
Voice examples + sample posts
Simple guidance for repurposing content
Outcome
A repeatable content plan that doesn’t feel forced or generic.
Investment: $1,000–$1,800
Timeline: 1–2 weeks
Done-With-You Content Execution (Pilot)
Done-With-You Content Execution (Pilot)
Best for: small businesses that need help doing, not just planning
What’s included
8–12 LinkedIn posts written in your brand voice
Light editing + refinement
Posting guidance + cadence recommendation
Outcome
Consistent, on-brand content without hiring full-time help.
Investment: $1,200–$2,000
Timeline: Monthly pilot
Thought Leadership Starter Kit
Tell your story
Best for: Leaders with ideas but no clear structure or cadence
What This Solves
Leaders often have strong perspectives but struggle to articulate them consistently or publicly. This project turns ideas into a clear point of view and repeatable content, removing the friction of “what should I say?” and creating a foundation for thoughtful, confident visibility—without feeling performative or forced.
Includes
POV and content theme clarification
6–8 LinkedIn post drafts
Guidance on posting and engagement
Delivery
Google Doc with ready-to-post content
Timeline: 2 weeks
Investment: $1,750
How I Work
All projects are clearly scoped and time-bound
Communication is primarily async, with scheduled check-ins
Ongoing retainers are considered selectively
Brand & Messaging Foundations
Brand & Messaging Foundations
Best for: founders who know what they do but struggle to say it clearly
What’s included
Core positioning statement
Brand voice & tone guidance (practical, not fluffy)
Key messages by audience (customers, partners, investors)
Website or LinkedIn headline + About rewrite
Outcome
Clarity you can actually use—across your site, sales conversations, and content.
Investment: $1,500–$2,500
Timeline: 2–3 weeks
Fractional Marketing Support (Starter Retainer)
Fractional Marketing Support (Starter Retainer)
Best for: founders who want a part-time marketing brain + hands
What’s included
Up to 10 hours/month
Content planning + light execution
Messaging edits, campaign support, and prioritization
Monthly check-in + next-steps guidance
Outcome
Steady progress without a full-time hire or bloated agency fees.
Investment: $1,500–$2,000/month
Minimum: 2 months
LinkedIn Profile Refresh (Executive or Founder)
Connecting personal branding to your business vision
Best for: Leaders who are visible but under-positioned
What This Solves
Many leaders are visible on LinkedIn but not intentionally positioned. Their profile reflects a career history, not the value they offer today or their future goals. This project reframes your profile to communicate relevance, credibility, and direction, helping the right people understand who you are and why they should pay attention.
Includes
Headline rewrite
About section rewrite
Experience refinement (1–2 roles)
Guidance for future content and positioning
Delivery
Google Doc + LinkedIn-ready copy
One revision round
Timeline: 10–14 days
Investment: $1,500
How I Work
All projects are clearly scoped and time-bound
Communication is primarily async, with scheduled check-ins
Ongoing retainers are considered selectively
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