Career Branding & Executive Visibility Services
Career Branding & Executive Visibility Services
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For leaders who want to move beyond having a strong profile and begin building a recognizable professional presence.
This engagement combines positioning, messaging, and visibility strategy to help you share your expertise more consistently and intentionally.
Includes:
Executive positioning strategy
LinkedIn profile optimization
Executive bio development
Thought leadership framework
Content and visibility recommendations
Strategic consultation sessions
Ideal for: Executives, founders, consultants, and subject matter experts looking to build credibility, influence, and opportunities through visibility.
A live, one-on-one review designed to help you maximize one of the most powerful professional platforms available today.
During this personalized session, we’ll review your profile together, identify opportunities to improve visibility, strengthen your positioning, and optimize key settings that support networking, recruiting, and career growth.
Includes:
30-minute live Google Meet session
Personalized LinkedIn profile review
Actionable recommendations and next steps
Visibility and search optimization guidance
Complimentary access to the Brand Anew LinkedIn Playbook
Ideal for: Professionals seeking practical, tactical guidance they can implement immediately.
Designed for senior leaders who need their professional brand to reflect the scope, complexity, and impact of their experience.
Together, we’ll refine how your leadership story is communicated across the channels that matter most, helping decision-makers quickly understand your value and expertise.
Includes:
Executive resume rewrite
Full LinkedIn profile optimization
Executive bio
Strategic positioning consultation
Leadership brand messaging framework
One round of revisions
Ideal for: Directors, VPs, senior executives, and leaders navigating transitions, promotions, or board opportunities.
For professionals ready to clarify their story, strengthen their positioning, and show up more confidently in their next chapter.
Whether you’re pursuing a promotion, navigating a career transition, or simply struggling to articulate your value, this engagement helps uncover the throughline across your experience and translate it into a compelling professional narrative.
Includes:
Comprehensive resume rewrite
LinkedIn profile optimization
Career positioning strategy
Personalized recommendations for improving visibility and messaging
One round of revisions
Ideal for: Mid-career professionals, managers, and emerging leaders preparing for their next opportunity.
Clarify your expertise. Define your angle. Build a visibility strategy you can actually sustain.
You don’t need more content ideas.
You need clarity on:
What you’re known for
Who you’re speaking to
What perspective is uniquely yours
How to show up consistently without becoming a full-time content creator
During this working session, we’ll identify your professional throughline, uncover visibility opportunities, and create a practical strategy tailored to your goals.
You’ll leave with:
✓ A clear positioning angle
✓ Defined audience focus
✓ 10-20 content ideas tailored to your expertise
✓ Recommended platforms and visibility channels
✓ Practical next steps for building momentum
✓ A personalized action plan
Looking for ongoing support and accountability as you build in public? Tend by Brand Anew is the monthly membership designed for exactly that.
Visibility isn't a project. It's a practice.
Every month: a 45-minute content strategy session built around your thinking, four LinkedIn posts written in your voice, a mid-month check-in, and direct access between sessions. The kind of thought leadership that sounds like you wrote it—because the strategy came from you.
Not a ghostwriting service. Not a content agency. A meaningful partnership.
8 founding spots. Founding pricing locks permanently. The waitlist is already forming!
What happens every month
Week 1 — Content Strategy Session
1-on-1 45 minutes on Teams meeting. Natalie comes prepared with 3–4 topic directions based on your industry moment and positioning goals. You choose direction. The session pulls out your raw thinking—your stories, your earned opinions, the unpublished perspectives sitting in your head. You are never asked to brief her. She draws it out.
Week 2 — Content Delivery
Twelve LinkedIn posts written in your voice—not Natalie's. One opinion driven. One story based. One framework or practical insight. One conversational. You approve or provide light feedback. One round of revisions included.
Mid-Month —
Pulse Check A 10-minute async check-in via Loom or voice note. What performed well, what Natalie is thinking for next month, anything new in your world to factor in. No meeting. No prep. Your time is protected.
Ongoing —
Direct Access A dedicated channel for quick questions, articles you want to build on, upcoming events, or a comment on someone else's post you want drafted on. Not unlimited—but genuinely responsive on weekdays.
Every Third Month —
Positioning Review A 30-minute Teams regroup. Natalie zooms out. Has your positioning shifted? Is the LinkedIn headline still right? Are the content themes still aligned with where you're headed? This is what makes clients feel like they have a real strategist—not just a ghostwriter.
Who this is for
You're a VP, SVP, C-suite leader, or founder with 15+ years of expertise. You know LinkedIn matters but haven't posted consistently in months—maybe years. You're building toward something: board seats, advisory work, a fractional role, a next chapter that requires people to already know your name.
You want content that sounds like you. Not like AI. Not like a marketing team. Like the version of you that shows up when you're at your most direct.
Membership Tiers
Founding Member · $697/mo 8 spots. 3-month minimum. Price locks permanently for the life of your membership—it never increases. Includes everything above, plus direct voice note access between sessions and first access to all new Brand Anew resources.
Standard Member · $897/mo Opens when the founding cohort is full. Full deliverables at the standard rate. Waitlist is open now.
Thought Leadership Starter Kit
A practical workbook for leaders who want to build authority online.
$47 · Instant PDF Download
About This Kit
You have years of hard-won expertise. Opinions that could shift how people in your industry think. Stories that would make someone feel less alone in the work they're doing.
But somewhere between knowing what to say and actually saying it, most executives go quiet. Not because they lack substance — because they lack a system.
This kit is that system. In 90 minutes, you'll have a defined voice, three content pillars, a posting cadence you can actually keep, and 30 prompts ready to use across any platform.
What's Inside
Section 01 — Voice Definition Worksheet Your voice isn't your job title. It's the specific way you see your industry — the lens you bring, the things you notice that others miss. This section helps you find it and put it into words. Includes a point of view statement prompt, voice tone selector, one-sentence brand framework, and audience definition exercise.
Section 02 — Content Pillars Template Three pillars is enough. One is your expertise. One is your perspective. One is your human side. Together they make you memorable and consistent — without boxing you in. Includes a three-pillar naming framework, content mix ratio guide, signature formats selector, and topic brain dump exercise.
Section 03 — 30 Ghostwriting Prompts Thirty prompts across three categories: expertise, perspective, and human stories. Use them as first lines, frameworks, or jumping-off points. They never expire — check them off as you use them and cycle back through.
Section 04 — Posting Cadence Guide: Consistency beats volume every time. This section gives you a realistic weekly schedule, platform-specific reminders, and space to commit to a cadence you can hold for 90 days before raising the bar.
Bonus: The Long Game Article + Minimum Viable Presence Checklist A full-length essay on why personal branding takes longer than you think — and why that's actually good news. Plus an 18-point checklist to audit your current presence before you build anything new.
This kit is for you if:
You're an executive, founder, or senior leader who knows you should be more visible online — and are finally ready to do something about it
You've started and stopped posting because you didn't know what to say or how often to say it
You want to sound like yourself — not like a press release, not like everyone else in your field
You're willing to put in 90 minutes to build something you'll actually use
By the numbers: 90 minutes to complete · 30 ready-to-use prompts · 3 content pillars · 1 voice, unmistakably yours
$47 · Instant PDF Download · Fill digitally or print
Your complete interactive guide to building a LinkedIn presence that works as hard as you do.
Your LinkedIn profile is more than a digital resume—it's the first chapter of your brand story. This interactive tool gives you everything you need to write it with intention, show up with confidence, and play the long game.
Built on the Brand Anew philosophy that powerful brands are built consistently and authentically over time, this playbook walks you through every layer of your LinkedIn strategy—from defining your brand foundation to landing your next role.
What's inside:
— A guided brand discovery worksheet to clarify your story, audience, and unique value
— Step-by-step profile optimization for every section: Headline, About, Experience, Skills, and more
— Career-level examples for board, executive, mid-level, and early career professionals
— Copyable connection and outreach message templates
— A community growth strategy built for the long game
— A complete job search activation guide including settings most people miss
— An interactive checklist with progress tracking to keep you moving forward
This isn't a PDF you download and forget. It's a living tool you return to every time your story evolves.
After purchase you will receive your private access link and password via email within one hour.
Your brand story. This is its moment.
You're not invisible. You're out of sequence.
If you've been consistently showing up—posting, creating, building—and still feel like no one is noticing, you're not doing it wrong.
You're doing it in the wrong order.
The Brand Visibility Sequencing Guide is a free, one-page framework that maps exactly where most founders get stuck and what to do next. No fluff. No six-week program. Just the model—clear enough to use today.
What you'll get
One page. Three phases. A clear diagnosis of exactly where you are — and what to do next.
Phase overview — The Visibility Sequencing Framework
Where are you? — A self-audit table so you can pinpoint your current phase in under five minutes
The Bridge — The Bridge Checklist — the three things you must have before moving to owned channels
What to build next — An Owned Channel Priority Guide so you build in the right order
Who It’s For
Why it's not working — A Failure Mode Diagnosis — the most common visibility mistakes and how to spot yours
Made for founders who are tired of guessing
This guide was built for small business owners and brand-builders who are already doing the work — but aren't yet seeing the results they expected.
It's for you if:
You're creating content but struggling to build real brand traction
You've tried "building your presence" but can't tell if it's actually working
You're ready to move from rented audiences to channels you actually own
You want a clear, strategic framework — not another content calendar
A visual guide to every phase of building a personal brand that actually lasts.
Most personal branding advice tells you to just show up consistently— without ever telling you what to do, when to do it, or how to know if it's actually working.
This is the resource I wish I had when I started.
The Long Game Timeline is a free PDF that maps out the three phases of building a personal brand — Plant, Tend, and Harvest — so you always know where you are and exactly what to focus on next.
Inside, you'll find:
🌱 Phase by phase focus areas — the 3 things that actually matter in each stage, so you stop spreading yourself thin and start making real progress
✅ Signs you're on track — the quiet, easy-to-miss signals that tell you your brand is working before the numbers catch up
📊 Real data benchmarks — what good actually looks like at each phase, so you stop comparing yourself to people three phases ahead of you
⚠️ Common mistakes to avoid — the moves that feel productive but quietly stall your growth
🎯 Action steps you can take this week — no theory, no fluff, just what to do next
Who this is for:
This is for the marketer, creator, or professional who is building something quietly — during naptimes, lunch breaks, and the margins of a full life — and needs a map, not more noise.
If you've ever felt like you're doing all the right things but can't tell if it's working, this timeline was made for you.
How to use it:
Download the PDF, find the phase that matches where you are right now, and focus only on what that phase requires. Come back to it every 90 days — you'll be surprised how much ground you've covered.
Created by Natalie, Brand Anew — Marketing from a human lens. New issues every week at substack.com/@brandanews
The Scrappy Marketer's Certification Toolkit
Build marketing skills on a $0-300 budget — without the corporate training program.
If you're an in-house marketer, solopreneur, or founder trying to level up your skills between meetings and laundry loads, this is for you.
What's Included:
📊 Certification Tracker Spreadsheet
25+ pre-loaded certifications (HubSpot, Google, LinkedIn, Meta, SEMrush, and more)
Cost, time estimates, and completion tracking for each
Columns for key insights learned and how you applied them
Value rating system (1-5) to track ROI
Conditional formatting that auto-highlights your progress
🗺️ 5 Learning Paths Step-by-step certification sequences based on your goals:
Content Marketing Mastery
Analytics & Data-Driven Marketing
Paid Media & Advertising
Social Media Strategy
Marketing Career Starter (for people new to marketing)
📱 LinkedIn Post Templates 5 proven templates for sharing what you learned without sounding like you're humble-bragging:
The Framework Share
The "One Thing" Post
The Honest Take
The Application Story
The Time Investment Post
Each includes fill-in-the-blank structure + complete examples.
Who This Is For:
✓ Marketers without corporate training budgets ✓ Solopreneurs building skills on their own dime ✓ Founders wearing the marketing hat ✓ Career changers entering marketing ✓ Anyone who's ever wondered "Which certifications are actually worth my time?"
What You'll Be Able to Do:
Plan your professional development strategically (not randomly)
Track what you learned and how you applied it (so it actually sticks)
Share your learning journey on LinkedIn (without the cringe)
Justify the time investment to yourself and your manager
Build a competitive skill set for under $300
The Bottom Line:
You don't need a corporate training budget to become a better marketer. You need a plan, a tracker, and the willingness to fit learning into the margins of your life.
This toolkit gives you all three.
📊 Google Sheets Version (Click to Copy)
⬇️ Download Excel File (below)
Welcome to the scrappy marketer club.
You're learning without a corporate budget. You're fitting professional development into stolen moments. You get it.
Brand Anew is for marketers like us—building skills while building everything else.
Join our community of scrappy marketers getting weekly insights →
For the weeks you're running on empty—but still want to show up for your brand.
DESCRIPTION
Some weeks, the content flows. The ideas come fast, the captions write themselves, and showing up for your brand feels effortless.
And then there are the other weeks.
The ones where the creative well goes quiet, nothing feels aligned, and just getting through the day feels like enough. The weeks where you wake up and wonder if your brand is quietly falling behind while you're just trying to survive.
This checklist is for those weeks.
The Minimum Viable Presence Weekly Checklist is a simple, no-guilt framework that keeps your brand alive when full capacity isn't on the table. It's not about doing more. It's about doing the right four things — one at a time — so you never go completely dark.
What's inside:
Four categories. One action each. That's the whole ask.
✔ One piece of original content — the lowest-lift format that still feels like you
✔ One engagement action — because you don't have to create to be present
✔ One audience touchpoint — stay connected without overextending
✔ One thing to protect your energy — because your output depends on your input
Plus a reminder worth printing and keeping at your desk.
This is for you if:
You're a scrappy marketer, solopreneur, or founder building something real in the margins of a full life. You care about showing up consistently, but you're human, and some weeks are just harder than others.
You don't need another productivity framework. You need permission to do less without disappearing.
This is that permission slip.
A note from Natalie:
I built this checklist during one of my own hard weeks while managing a full-time role, raising two boys, and building a newsletter in whatever time was left. I needed something that wouldn't shame me for being human. I hope it does the same for you. 🤍
If this resonated with you, there's more where it came from.
Brand Anew is a newsletter for the scrappy marketers, solopreneurs, and founders building something in the margins of a full life. No hustle gospel. No six-figure promises. Just honest storytelling and marketing from a human lens...delivered straight to your inbox.
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FORMAT Downloadable PDF · Print or save to your phone · Yours to keep forever
Most founders build the company page first. That's the wrong sequence.
This one-page resource gives you five things to do on your personal LinkedIn before you touch the brand page. Concrete, specific, and built for the founder who wants to stop waiting and start building visibility around what they're creating right now.
Free.
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