The Scrappy Marketer's Certification Toolkit

$0.00

The Scrappy Marketer's Certification Toolkit

Build marketing skills on a $0-300 budget β€” without the corporate training program.

If you're an in-house marketer, solopreneur, or founder trying to level up your skills between meetings and laundry loads, this is for you.

What's Included:

πŸ“Š Certification Tracker Spreadsheet

  • 25+ pre-loaded certifications (HubSpot, Google, LinkedIn, Meta, SEMrush, and more)

  • Cost, time estimates, and completion tracking for each

  • Columns for key insights learned and how you applied them

  • Value rating system (1-5) to track ROI

  • Conditional formatting that auto-highlights your progress

πŸ—ΊοΈ 5 Learning Paths Step-by-step certification sequences based on your goals:

  • Content Marketing Mastery

  • Analytics & Data-Driven Marketing

  • Paid Media & Advertising

  • Social Media Strategy

  • Marketing Career Starter (for people new to marketing)

πŸ“± LinkedIn Post Templates 5 proven templates for sharing what you learned without sounding like you're humble-bragging:

  • The Framework Share

  • The "One Thing" Post

  • The Honest Take

  • The Application Story

  • The Time Investment Post

Each includes fill-in-the-blank structure + complete examples.

Who This Is For:

βœ“ Marketers without corporate training budgets βœ“ Solopreneurs building skills on their own dime βœ“ Founders wearing the marketing hat βœ“ Career changers entering marketing βœ“ Anyone who's ever wondered "Which certifications are actually worth my time?"

What You'll Be Able to Do:

  • Plan your professional development strategically (not randomly)

  • Track what you learned and how you applied it (so it actually sticks)

  • Share your learning journey on LinkedIn (without the cringe)

  • Justify the time investment to yourself and your manager

  • Build a competitive skill set for under $300

The Bottom Line:

You don't need a corporate training budget to become a better marketer. You need a plan, a tracker, and the willingness to fit learning into the margins of your life.

This toolkit gives you all three.

πŸ“Š Google Sheets Version (Click to Copy)

⬇️ Download Excel File (below)

Welcome to the scrappy marketer club.

You're learning without a corporate budget. You're fitting professional development into stolen moments. You get it.

Brand Anew is for marketers like usβ€”building skills while building everything else.

Join our community of scrappy marketers getting weekly insights β†’

Subscribe to Brand ANews

The Scrappy Marketer's Certification Toolkit

Build marketing skills on a $0-300 budget β€” without the corporate training program.

If you're an in-house marketer, solopreneur, or founder trying to level up your skills between meetings and laundry loads, this is for you.

What's Included:

πŸ“Š Certification Tracker Spreadsheet

  • 25+ pre-loaded certifications (HubSpot, Google, LinkedIn, Meta, SEMrush, and more)

  • Cost, time estimates, and completion tracking for each

  • Columns for key insights learned and how you applied them

  • Value rating system (1-5) to track ROI

  • Conditional formatting that auto-highlights your progress

πŸ—ΊοΈ 5 Learning Paths Step-by-step certification sequences based on your goals:

  • Content Marketing Mastery

  • Analytics & Data-Driven Marketing

  • Paid Media & Advertising

  • Social Media Strategy

  • Marketing Career Starter (for people new to marketing)

πŸ“± LinkedIn Post Templates 5 proven templates for sharing what you learned without sounding like you're humble-bragging:

  • The Framework Share

  • The "One Thing" Post

  • The Honest Take

  • The Application Story

  • The Time Investment Post

Each includes fill-in-the-blank structure + complete examples.

Who This Is For:

βœ“ Marketers without corporate training budgets βœ“ Solopreneurs building skills on their own dime βœ“ Founders wearing the marketing hat βœ“ Career changers entering marketing βœ“ Anyone who's ever wondered "Which certifications are actually worth my time?"

What You'll Be Able to Do:

  • Plan your professional development strategically (not randomly)

  • Track what you learned and how you applied it (so it actually sticks)

  • Share your learning journey on LinkedIn (without the cringe)

  • Justify the time investment to yourself and your manager

  • Build a competitive skill set for under $300

The Bottom Line:

You don't need a corporate training budget to become a better marketer. You need a plan, a tracker, and the willingness to fit learning into the margins of your life.

This toolkit gives you all three.

πŸ“Š Google Sheets Version (Click to Copy)

⬇️ Download Excel File (below)

Welcome to the scrappy marketer club.

You're learning without a corporate budget. You're fitting professional development into stolen moments. You get it.

Brand Anew is for marketers like usβ€”building skills while building everything else.

Join our community of scrappy marketers getting weekly insights β†’

Subscribe to Brand ANews